Coffee 101

Why We Roast Fair Trade Coffee

Fair Trade is really about making changes to conventional trade, which frequently fails to deliver on promises of sustainable livelihoods and opportunities for people in the poorest countries in the world.

Fair Trade seeks to change the terms of trade for the products we buy - to ensure the farmers and artisans behind those products get a better deal. Most often this is understood to mean ensuring better prices for producers, but it often also includes longer-term and more meaningful trading relationships.  Source: FairTrade Canada

  • A minimum price is guaranteed to farmers and workers
  • Funding for Community Development
  • Sustainable Environmental Practices
  • International Labour Organization standards are met
  • More direct trade relationships
Why We Roast Organic Coffee
  • Organic coffee is largely shade-grown, which preserves important habitats, particularly for birds, and may reduce secondary effects of farming such as soil erosion.
  • To support verified sustainable agriculture practices, thereby promoting biodiversity and a healthier planet.


Coffee Cupping


Coffee cupping, or coffee tasting, is the practice of observing the tastes and aromas of brewed coffee.[1] It is a professional practice but can be done informally by anyone or by professionals known as Master Tasters.

A standard coffee cupping procedure involves deeply sniffing the coffee, then loudly slurping the coffee so it spreads to the back of the tongue. The coffee taster attempts to measure aspects of the coffee's taste, specifically the body (the texture or mouthfeel, such as oiliness), sweetness (the perceived sweetness at the sides of the tongue), acidity (a sharp and tangy feeling at the tip of the tongue, like when biting into an orange), flavour (the characters in the cup), and aftertaste.'

Since coffee beans embody telltale flavours from the region where they were grown, cuppers may attempt to predict the coffee's origin. Source: Wikipedia